Direct Mail Free Articles - Page 2 of 10
Rajesh V. Tavakari
All you wanted to know about Direct Mail and Newsletters
Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consumer. This is unlike mass media, where every viewer or reader of a particular medium is exposed to the communication, regardless of whether he or she is a prospective buyer. Direct mail works over traditional mail as well as email. Newer channels of direct mail include SMS and telemarketing. [Read More]