As I've oft said before, two factors greatly affect your rank at the search engines:
1. How focused and relevant your page's content is to a given search, and
2. The number and quality of incoming links (links from other Web pages to your page).
Most major search engines see incoming links as votes of confidence and will rank a page higher due to these "votes." Let's say two Web pages cover a single topic—whether it's "brand loyalty" or "Vermont cheese"—with equal quality and focus. If the first Web page has hundreds of incoming links and the other has few or none, the search engines will see the well-linked page as having more value. Otherwise, why would all these sites link to it?
This, of course, has led to a lot of Web site owners scrambling to get incoming links. They try to set up reciprocal links (in other words, trade links with other businesses). They pay for links (certain directories, including Yahoo, may sell links for a specified period of time). They send out hundreds of emails to other Web site owners begging for incoming links (which in some cases borders on spamming).
Sometimes they make the mistake of getting listed at "link farms", sites that are in business only to create links to other sites for the purpose of search engine rank. Often being listed at a link farm will lead to being removed from the search engines entirely.
Some site owners even hire special link-building firms to find, qualify and make inquiries to related sites for incoming links. While this can prove effective, the expense is often well over a thousand dollars or more; too high for many small businesses or entrepreneurs.
So what's a small business owner to do?
Article Marketing
With article marketing you provide articles you've written to other Web sites, blogs and eZines for free. In return, you get to include a short bio and links back to your site in the "resource box" that appears at the end of your article.
Article marketing has several benefits, including establishing yourself as an expert, lead generation, increased site traffic and improved search engine rank. In fact, it's so popular that there are software packages and Web sites available to help you syndicate your articles easily to hundreds and even thousands of other sites.
Article marketing isn't just for just Web marketers, either. iSnare's recent articles list covers topics such as how to win at poker, home business ideas, scrapbooking, and pit bull training techniques. Whatever your area of expertise, there's an audience out there who wants to learn more, and publishers who are looking for free or cheap content
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Source: Arkilite.com Business