top articlesTOP 100 Articles
Top 100 Articles
Rajesh V. Tavakari
All you wanted to know about Direct Mail and Newsletters
:: Direct Mail
What is direct mail?
Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consumer. This is unlike mass media, where every viewer or reader of a particular medium is exposed to the communication, regardless of whether he or she is a prospective buyer. Direct mail works over traditional mail as well as email. Newer channels of direct mail include SMS and telemarketing.
What are the advantages of direct mail?
Lester Wunderman is traditionally acknowledged as the pioneer of direct marketing in the 1970s. It was his success on brands like Amex and Columbia Records that pushed direct mail into the spotlight.
Direct mail allows marketers to record, analyse, and track consumer responses with far greater accuracy than mass media. Marketers know very quickly whether their communication is working or not. If, for example, a marketer gets a response from 1,000 consumers after sendi... [read more]
Andrew Bicknell
How To Get Rid Of Belly Fat:: Weight Loss
One morning you wake up and trudge into the bathroom. When you look in the mirror while scratching your belly you notice that it jiggles. "That's odd" you think, "I don't remember it doing that." And that's where it starts, the sudden realization that a layer of fat is starting to take up residence on your body, most notably across your midsection. Your first step is to come up with a plan t... [read more]
Andrew Bicknell
Lose Weight Using Your Body's Metabolism:: Weight Loss
Every one of us has a built in weight loss engine called metabolism. You, me, that guy sitting across from you eating that Big Mac, fries and a diet coke. The problem is that the vast majority of people do not take advantage of their body’s own ability to burn excess calories and lose weight. The simplicity of how your metabolism helps you lose and maintain a given weight is easy to see. The high... [read more]
Dean Caporella
Why These Time Management Exercises Can Send Your Home Business Growth Into Orbit!
:: Time Management
Time management exercises for home business owners are vital in getting the the most out of your business. [read more]
Rajesh V. Tavakari
Top Reasons Why you Might Want to Redesign your Website
:: Site Promotion
Have you ever thought about website redesigning? If so, you have come to the right place. Here, through this informative article, we will take a much closer look at some of the reasons that you may want to get a complete website redesign. We will also take a closer look at some of the things that redesigning your website can do for you. Read on to find out more. [read more]
Leah Carey
Adjudicating High School Drama Festivals
:: Theatre
Over the past several years, I have been privileged to adjudicate at various levels of the Vermont high school drama festival circuit. Each adjudicator generally has their own set of criteria for what makes a winning show. These often have to do with the acting talent, sophistication of the material, and overall tightness of the production. While each of these contributes my adjudication decisions, I do not necessarily consider them to define a winning show. I use two specific criteria as my tie-breakers ? the students' commitment to the material, and the reaction of the audience. [read more]
Dean Caporella
Heartburn - Why You Should See Your Doctor Immediately!
:: Diseases and Conditions
If you suffer heartburn regularly and haven't seen your doctor then what are you waiting for! We'll tell you why in this report! [read more]
Andrew Bicknell
The Uses of a Wireless Security Camera
:: Home Security
If your security issues change from day to day you may want to consider getting a wireless security camera. These types of cameras are generally small and can be placed discretely allowing you to keep an eye on things covertly. And since they are wireless you can move them around easily giving you great flexibility when it comes to what you need to keep an eye on. [read more]
Andrew Bicknell
Buying And Using An Electronic Dog Training Collar
:: Pets
If you currently own a dog that seems a bit hard to train then you might be considering buying an electronic dog training collar. While the idea of using an electronic collar may be appealing it is important to understand that it is just another method of training your dog. [read more]
Andrew Bicknell
Building A Chain Link Dog Kennel
:: Pets
For those of us that already own dogs finding a place to keep them can be as easy as a fenced backyard. But what if the backyard doesn't have a fence or one day your wife and kids come home with a cute puppy but you have no place to keep the new family addition. [read more]